It is important to recognize the continued success of these solutions as they are testimony to Vertic and our clients’ innovative mindsets, ambitious visions and bold desires to push the boundaries of what was previously thought possible.
Vertic, a leading independent global digital ad agency, are celebrating a trio of prizes awarded last night at the Internationalist Awards. The awards for the redesign of GE.com, the redesign of SAP Ariba.com, and a Global Influencer campaign for ROCKWOOL. The Grand Prix for Best in Show was also awarded to Vertic for the redesign of Ariba.com.
The Internationalist’s Awards for Innovative Digital Solutions were established as an acknowledgment of how today’s marketing strategy is affected by the media and technology revolution in a post-digital Age. The goal of the awards is to honor inspiring case studies that incorporate great strategy and proven results. Criteria for judging was based on a digital initiative’s capacity to create awareness, establish a brand, or drives sales through lead generation and conversion. Given the international nature of the awards, they furthermore look at how tactics lead to an innovative digital marketing strategy that can cross borders or be an exemplary local best practice to be implemented in other markets.
Commenting on the awards, Sebastian Jespersen, CEO of Vertic said, “We’re honored to be awarded the accolades for all these pieces of work. The work with SAP and GE showcases our leading position in understanding how to make the .com the spine within a brands’ owned media and digital marketing ecosystem. The ROCKWOOL global influencer campaign – which itself is part of a larger upcoming redesign of Rockwoolgroup.com as a digital transformation initiative – is an example of what B2B can really do from an influencer marketing standpoint. It is important to recognize the continued success of these solutions as they are testimony to Vertic and our clients’ innovative mindsets, ambitious visions and bold desires to push the boundaries of what was previously thought possible.”
The new GE.com in particular has been recognized as a benchmark within the corporate .com industry this year. Having already won awards such as Best Brand Website at the ACE Awards, Best Navigation Structure at the Webby Awards, and Best Usage of Data & Technology in a Website at the Drum Awards, this award makes up a quartet of prestigious triumphs for a site that launched at the start of 2017. The Grand Prix award win here for the Ariba.com redesign is expected to lead a similar flurry of honors in 2018.
“These clients can be truly seen as pioneers in their vision. Vertic is thrilled to support these brands in their digital transformation journey, whether it is through dramatically changing the corporate site navigation, technology architecture, or designing a user experience to align with the customer’s decision journey. It is our mission to ensure our clients are strategically positioned in the B2B conversation, and are meeting the expectations of today’s customers” continues Jespersen. “We are excited that these brands trust Vertic to work on such strategic projects, and empower us to bring out the best possible outcomes.”
Vertic is a global independent digital ad agency. Our award-winning solutions are based on our ability to blend the core competencies of strategy, story-telling, creativity, interaction-design, and in-depth understanding of content creation, in the pursuit of tangible business results. Vertic’s mission is to help industry leaders apply interactive solutions to build their brands and create great customer experiences across the entire digital channel. Founded in 2002, we are represented in New York, Seattle, Copenhagen and Singapore. Please visit http://www.vertic.com
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